The Four Pillars of Halal Crisis Management

Authors

  • Marco Tieman Help University

DOI:

https://doi.org/10.52282/icr.v12i1.809

Keywords:

halal crisis management, halal crisis, halal reputation, halal risk

Abstract

This viewpoint paper is about how to prepare and respond to a halal crisis. Many companies are preparing for the wrong kind of crisis. Too many companies treat a halal issue and halal crisis as a foreign material problem, like finding metal or glass in food, for which a trade or public product recall is initiated with apology. Poorly managed halal crises hit the bottom line hard and can ultimately kill a company. Getting it right, on the other hand, can have its positive effects. Halal crises can also be an opportunity, although probably not experienced during a crisis itself, which could improve halal trust, Islamic values, and its network. This could strengthen a halal brand, sales, and company market share. However, this is only possible with the right actions and communication with a halal issue and crisis. Best practice halal crisis management is founded on four pillars: process, control, organisation, and information. This requires solid preparation and practice.

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Published

2021-06-30

How to Cite

Tieman, Marco. 2021. “The Four Pillars of Halal Crisis Management”. ICR Journal 12 (1):156-60. https://doi.org/10.52282/icr.v12i1.809.

Issue

Section

Viewpoint