'Global Islamic Marketing Conference (GIMC) Challenge, Investment'

(20-22 March 2011 Dubai, United Arab Emirates)

Abstract

The first ‘Global Islamic Marketing Conference (GIMC): Challenge, Investment’, held at Park Hyatt Dubai Resort Hotel from 20-22 March 2011, was a great opportunity for the 170 local and international researchers and scholars from around the world to interact and exchange ideas. The 85 presented working papers made this one of the region’s most successful academic and  international events. Local and international media outlets and government representatives, as well as HH Sheikh Nahayan Al Nahayan (chancellor, United Arab Emirates University, UAEU) and HE Fatima Alshamsi (secretary-general, UAEU) also attended the function.